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What’s the 4-1-1?
First take a brash concoction of melodic hard rock, industrial thrash
metal, electronica, rap, and power pop. Meld that together into singable,
memorable songs, and you have…$upermer¢ado! This is their debut
album.
Genre
Hard rock / melodic / progressive / industrial / power pop
The Good
“Scary Baby” hits you with an onslaught of frantic drum pounding,
meaty riffs, and thumping bass lines. Vocalist Matt Mercado has a brooding,
yet melodic vocal delivery that reminds me of a pop-ier version of Zakk Wylde. “Ditch
Kitty” invokes a little influence from Monster Magnet with its mix of
acoustic and electric changes. It’s another strong delivery for Matt as
he switched between singing and a speaking. “Tried to Save” you
starts off dark and subdued, but quick switches to an upbeat, riff driven rocker.
Mercado has a great soulful sound here.
“Bitch Ass” is more of rap/rock
track that I believe is making fun of the genre and lifestyle, but I could be
wrong. Percussion and bass run rampant over “Leather Messiah”. The
chorus is quite catchy with its falsetto highs. A hard rock driving riff dominates “What
I Say” early on, but a twangy funk riff soon takes over. “Canon
Ball Dream” is slower and more laid back than previous tracks and would
play of well on rock radio.
The Bad
Not a damn thing!
The Verdict
To describe what $upermer¢ado sounds like is impossible. They combine
so many genre styles, that they may have created a new one. Scary Baby is
predominantly a hard rock album that incorporates lots of bass leads and
frantic drum changes with its heavy guitar riffs and solos. It could even
be classified as a hard rock dance album (if there’s such a thing),
with its upbeat tempos and driving percussive elements. The lyrics are
catchy and delivered with just enough grit to keep it rock, while at the
same time using melody and falsetto to make it pop. Instead of trying to
confuse you more, why don’t I just say this; Scary Baby kicks
ass!
Did You Know?
Matt Mercado lead the early nineties with the Chicago band Mindbomb, with whom
he scored a seven-figure deal with Mercury Records and toured the U.S. and
Europe with such rock legends as KISS and Rob Halford.
Rating:  out
of 5
--George Dionne
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$UPERMER¢ADO
